Search engine optimization that holds up over time
We make your site easy for search engines to crawl and understand, and worth choosing for the people who land on it. Technical, on-page, content, local and international SEO, done within the guidelines.
Technical SEO
The foundations that let search engines and AI crawlers reach and read your content.
- Crawling, indexing and rendering checks
- Site architecture and internal linking
- Core Web Vitals and page experience
- Structured data (schema.org)
- Canonicals, redirects, duplicate content and hreflang
- Migration and redesign reviews, before and after launch
On-page SEO
Making each important page clearly about one thing, and clearly a strong answer for it.
- Search intent mapping for key pages
- Titles, descriptions and headings that earn the click
- Page structure that answers questions directly
- Internal links that point people and crawlers to what matters
- Conversion-focused recommendations for landing pages
Content and authority
Useful pages that deserve to rank, and the reputation that helps them do it.
- Topic and keyword research based on real demand
- Content gap analysis against competitors
- Refreshing and consolidating existing content
- Digital PR and link earning: research, expertise and stories other sites want to cite
Local SEO
For businesses that serve customers in specific towns, cities or regions.
- Google Business Profile and Bing Places optimization
- Consistent business details across key listings
- Location and service-area pages that are genuinely useful
- A sensible, guideline-compliant approach to reviews
International and multilingual SEO
Selling into other countries takes more than translating your pages. People search with different terms, different expectations and sometimes different search engines. Regulations, product names and cultural context change from market to market too.
- Market-by-market keyword research, not word-for-word translation
- Choosing a structure: country domains, subfolders or subdomains
- Correct hreflang and language targeting
- Working with native-speaking reviewers so copy reads naturally
- Checking local competitors, not just the ones you know at home
Professional buyers search differently
An engineer, specifier or purchasing agent rarely types a vague phrase and clicks the first result. They search with part numbers, standards, materials and specifications. They narrow by region and language, compare several suppliers and come back over weeks. Increasingly, they ask an AI assistant to draw up a shortlist for them.
Consumers behave differently. They often start with a problem rather than a product, or with a competitor's brand name. We research which kind of buyer you are trying to reach and plan the site, the content and the keywords around how they actually search.
SEO is ongoing work
Search engines update how they rank pages many times a year, competitors keep publishing, and the results page itself keeps changing with AI answers, maps, videos and shopping results. A site that does well today can slip without anyone touching it.
That is why most of our SEO work runs on a monthly retainer: we keep monitoring, testing and adjusting, and we report on what changed and what we did about it. Read more about our approach.
Start with a free audit
Tell us about your business and your site. We will look at where you stand in search today, where your competitors are ahead, and what we would do first. No obligation, and no ranking promises.