Paid search and AI search visibility
Organic rankings are only part of the results page. We manage Google Ads and Microsoft Ads campaigns for qualified leads, and help your business show up in the AI-generated answers people increasingly read first.
Paid search: Google Ads and Microsoft Ads
Paid search is the fastest way to appear for the searches that matter, and one of the easiest places to waste money. We focus on spend that leads to enquiries and sales, not just clicks.
Paid and organic search work best together. Paid search data shows which terms convert; SEO builds visibility you do not pay for click by click. We plan both from the same research.
- Account audits and restructures
- Keyword research, match types and negative keywords
- Ad copy written for relevance and qualified clicks
- Landing page recommendations to improve conversion
- Conversion tracking that reflects real leads and sales
- Budget pacing, bidding strategy and ongoing testing
- Competitor ad monitoring
AI search visibility
Google AI Overviews and AI Mode, ChatGPT search, Perplexity and Microsoft Copilot answer questions directly and cite a handful of sources. If your business is not one of those sources, you can be invisible even where you rank well.
What we do
- Make sure search and AI crawlers can reach the pages you want cited, and make a deliberate choice about the ones you do not
- Describe your business, products and expertise clearly and consistently across your site and key third-party profiles
- Structure pages so facts, specifications and answers are easy to extract
- Add structured data that matches what is on the page
- Earn mentions and links from the publications and sites these tools tend to trust
How we measure it
- Regular sampling of the questions your buyers ask, across the main AI tools
- Tracking whether, where and how your brand is cited or described
- Referral traffic from AI tools in GA4
- Comparison with competitors who appear in the same answers
We are straightforward about the limits: these tools change quickly, answers vary from one query to the next, and measurement is less precise than classic rankings. We report what we can see, and say so when we cannot.
Start with a free audit
Tell us about your business and your site. We will look at where you stand in search today, where your competitors are ahead, and what we would do first. No obligation, and no ranking promises.